Editorials

Building Virtual Worlds is a New Form of Self-Expression

The article “Building Virtual Worlds is a New Form of Self-Expression” discusses the accessibility of virtual world creation for laypeople, requiring minimal experience through various platforms that facilitate the process. This project’s primary objective was to convey to the readers that they need not confine themselves to conventional modes of self-expression.

Ariana Grande Mock-Up Magazine

Celebrities have dominated the entertainment industry for several decades, captivating the public’s attention through various mediums such as headlines, tours, social media, and magazines. Given their substantial cultural influence, it is vital to highlight the remarkable talents of these high-profile figures. In this regard, I aim to showcase the exceptional musical abilities of a prominent A-list celebrity whose work has resonated with audiences worldwide.

Exhibits

Building Virtual Worlds is a New-Form of Self-Expression

I aim to convey the message that creating virtual worlds does not require advanced technology or specialized knowledge, a point that I seek to underscore through an exhibit. The central idea behind this exhibit is to allow visitors to explore the virtual worlds that others, just like them, have created using various software services. To this end, visitors are encouraged to come up on stage and engage with the exhibit, facilitating an immersive and interactive experience.

Scared to Death MOPOP

The exhibit developed for MOPOP was designed to highlight the pervasive influence of horror movies on society. In many ways, each exhibit serves as a visual narrative that conveys a story. The posters, bus wraps, and other promotional material displayed in the exhibit were intentionally designed to allow the viewer to identify the featured horror movie without relying on textual cues. The shows offer a detailed and nuanced portrayal of the horror movie genre by leveraging the Spot Color technique and incorporating iconic symbols such as Michael Meyer and Scream. This approach effectively extends the exhibit’s reach, bringing the content to a broader audience and engaging people on the streets.

Typography

Typography is a design discipline emphasizing textual elements, typically eschewing images in favor of quotes and words. As a designer, I was drawn to this approach because it offered an opportunity for introspection, allowing me to reflect on my personal identity and professional goals. Through these projects, I was able to pause and contemplate how I wished to be perceived by others, using typography as a means of self-expression.

Products

Cosmic Collection

Drawing on my deep interest and expertise in digital marketing and graphic design, I developed a new product centered around the theme of zodiac signs. The resulting offering, the Cosmic Collection eyeshadow palette, incorporates unique color schemes corresponding to each zodiac sign. My primary goal was to showcase the product’s design and functionality, specifically highlighting its potential to resonate with social media audiences. Through this approach, I aimed to leverage my digital marketing and graphic design knowledge to create a compelling product that would appeal to a broad audience.

Direct Mail

Life Straw

Direct mail has long been recognized as a highly effective means of personalized customer communication. Given the limited time frame in which to capture their attention and generate interest, it is critical to develop direct mail campaigns that are both engaging and informative. To this end, I created the Life Straw direct mail project, which features an interactive element that allows the recipient to experience the product’s functionality firsthand. By leveraging powerful design tools such as InDesign and Illustrator, I created an insert that can be pushed down or pulled up to reveal how Life Straw operates. The interactive insert showcases the product’s features and benefits and provides valuable information about how it can be utilized in various outdoor scenarios, such as hiking and camping.

Posters

Building Virtual Worlds is a New Form of Self-Expression

I developed two posters to complement and enhance the viewer’s experience as part of a broader exhibit series. The first poster is a captivating exhibit preview, offering a glimpse of what will come. The second poster provides a more technical perspective, delving into the software used to create the exhibit and highlighting how creators can leverage this technology to achieve their artistic visions. Together, these two posters represent essential moving parts of the display, providing critical context and insights for viewers.

Mood Boards

In the branding world, mood boards’ importance cannot be overstated. These visual collages of images, text, and colors provide a powerful means of conveying ideas and concepts to clients. By presenting these boards as a mockup of my branding mood boards, I sought to showcase my creative vision and expertise in capturing the essence of a brand’s identity and values. I carefully selected images and colors to communicate the client’s desired aesthetic and brand message, offering a compelling snapshot of what their company can represent.

Kaela Brandi’s Mood Boards “Alter Egos”

Branding kits

Branding kits are an invaluable resource for professionals across diverse industries, offering a detailed and comprehensive means of presenting ideas to clients. Particularly useful for those seeking to rebrand or launch a new venture, these kits provide a wealth of visual and branding assets, including logos, color schemes, typography, and more. Through careful curation and selection of these elements, branding kits provide a holistic vision for a company’s aesthetic and messaging as a powerful tool for communicating its unique identity to clients and customers.

Kaela Brandi’s Branding Kits

Fenty Beauty Mockup Branding Kit

Flyers

A+ Technology and Security

IT Cosmetics Packaging Inserts

As a former student of Southern Utah University, I undertook a comprehensive final project for my Advertising & PR Strategies class. The project required a written research paper and a visual component, which I fulfilled with a detailed key messaging plan and a series of engaging social media posts. To explore my work and discover the reasoning behind my selection of this particular company, interested parties may consult my writing samples in the grad school section. I enjoyed creating these materials and exploring the dynamic interplay of visuals and messaging to craft a compelling marketing strategy.

Logos and sketches

Infographics

Infographics are a crucial resource for businesses to inform potential customers about their new offerings. Furthermore, they provide an excellent opportunity for companies to enrich their marketing content with captivating and exclusive visual elements. As part of my professional offerings, I specialize in crafting infographics highlighting the efficacy of diverse social media platforms and demonstrating how they can boost a company’s growth.

Downloadable Content

As a component of the Rubin & Rosen Public Adjusters’ downloadable content initiative, we implemented a strategic approach by incorporating the content onto their website to generate potential leads for their email marketing campaign. Our premium-quality content is designed to captivate site visitors, resulting in many email sign-ups in return for accessing the content.