Social Self-Audits
Conducting a Social Media Self-Audit is crucial for companies and influencers alike. As digital marketers, it is essential to understand how to reach and engage an audience effectively and track progress toward growth goals. The audit process helps identify potential gaps and areas of improvement in a company’s social media strategy, ensuring that all essential aspects are adequately addressed.
PowerPoints
PowerPoint presentations effectively showcase work progress, reporting, or final presentations within a team or company. Its versatility as a software tool makes it ideal for various purposes, such as student projects, employee progress reports, or digital portfolios. With the unprecedented challenges of the recent global health crisis, I recognized its significant impact on all media platforms, including PowerPoint presentations. While the full extent of the pandemic’s effects on different industries remains uncertain, it is evident that it will continue to shape and influence them in the long run.
The P.R.M.G X McLaughlin & Stern
UltrAspire
For a class final project, I prepared a presentation on how social media utilization could help increase website traffic and drive more business sales. As part of the project, I developed a set of sample social media posts, including a giveaway promotion and informational content for the company.
Advocati Marketing
Fenty Beauty Mockup Presentation
Copywriting
Copywriting skills are essential for businesses because they allow companies to create effective messaging that connects with their target audience. A well-crafted copy can persuade potential customers to act and purchase. A strong copy can also help establish a brand voice and differentiate a company from its competitors.
Competitive Analysis
As a digital marketer, conducting a thorough analysis of competitors is essential to maximize outreach to targeted audiences. I was tasked with creating a competitive analysis for Lands DownUnder, which involved researching their company and social media platforms. Click the button below to access and review the completed study.
Press Releases
Press releases are widely used in the public relations and marketing industry to disseminate information to the public. I gained extensive experience crafting compelling press releases during my internship with the agency, Fishbat. The document I have researched and created, accessed by clicking on the above buttons, demonstrates my ability to effectively communicate a message and capture the audience’s attention through clear and concise language.
Newsletters
Podcasting Content
Podcasting can be helpful to businesses as it allows them to reach a wider audience and establish thought leadership in their industry. Companies can use podcasts to share valuable information, insights, and stories with their audience and build deeper connections with them. Additionally, podcasts can serve as a powerful marketing tool to drive traffic to a business’s website and increase brand awareness.
Kaela Brandi 